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private practice

Top Tips For Starting Your Own Private Practice

Know Who You Are

When it comes to building your own business, whether that’s within the aesthetic medicine industry or not, it is so important to establish exactly who you are and how you want to be perceived. Having a strong brand and a strategic message is the foundation to the success and growth of your private practice as you are implementing a specific direction and plan for moving forward.

You’ll hone in on the type of audience you wish to target in order to drive business through your door. So you need to be sure of yourself, otherwise how is anyone else going to have confidence in your skills and what you can offer them?

Get Your “Marketing Game” On

With the dominating influence of social media in modern society, it has never been more important to establish your online presence as a business. Begin by first setting up social media platforms, including the three giants; Facebook, Twitter and Instagram. LinkedIn is good too, but more for networking and getting noticed within a professional circle, as opposed to creating patient leads. Then make sure you have a website that looks clean and fresh, as well as being built on a platform that search engines will like and recognise.
Making the most of your online presence comes down to effective optimisation and a strong content marketing strategy in order to extend your visibility, reach, and impressions. On the other hand, branded materials for your clinic are also an essential for increased visibility and promotion, such as leaflets, business cards, branded consent forms, and other patient materials.private practice

iConsult Clinic Management Software

Customer service is undoubtedly an essential component in building your reputation, which is the backbone to a successful business. iConsult is a fantastic clinic management system in the form of an iPad app that guides you through each step of the patient experience, from consultation through to treatment and aftercare, to ensure that the experience is both consistent and compliant.
Take some of the weight off of starting your private practice with the help of iConsult and now, iConsult Lite! This version of our software is FREE and designed specifically for start-ups and low level practices. You can find out more about iConsult Lite by visiting our website and taking a look at another of our recent blog posts!

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Closing Down...

iConsult will shut down on 17 August 2020.

Here are the steps you need to take in order to access your data.

1. Login to the iConsult Platform (www.iconsult.global) and print off/save as PDF all the records you will need to service your immediate needs running up to 17 August. The system will be shut down on this date, and we will make a backup of all data on the system at this time.

2. We have created a simple, secure portal which will enable you to download patient records in a spreadsheet format for you to store locally and/or import into another system.

The URL for this portal is https://downloads.iconsult-aesthetic.com

Look out for an email with your login details following the 17 August. You will have to reset your password before you gain access to the downloads.

Downloading the files will also allow you to meet the requirement to store patient records for the required period [https://www.bma.org.uk/advice-and-support/ethics/confidentiality-and-health-records/retention-of-health-records

3. We will hold the portal open until 1st September 2021, thereafter we will shut down the online access and keep a physical copy of the data backup.

4. This physical copy will be destroyed on 1st January 2021, if you need access to any files during this time it will incur a charge.

If you have any queries please email [email protected]

Regards

Richard