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Entries by Richard Crawford Small

What does Apple share with Pot Noodle?

I realised recently at one of the aesthetic industry conferences I went to that support for emerging aesthetics businesses, is actually pretty poor. I\'ve been in the medical aesthetics market since 2004, and I\'ve sold across hyaluronic acid fillers with ...
patient-journey

Customer Acquisition in Medical Aesthetics

The iConsult Consultation Process breaks the customer journey down into a number of key stages/processes; At the top level there are three key objectives that need to be considered, which are common across any business: Customer Acquisition Customer Activation Customer ...
stand out in business

How to Stand out by being Outstanding

Sunday was a strange day. I had been asked to present at Aesthetic Medicine Live on the topic of creating compelling customer experiences. I had the early afternoon slot, a topic I knew, and a deck I was pretty happy with, I was ...
iConsult webinar

iConsult launches the iConsult Webinar Series

iConsult Software today launched a series of six weekly webinars designed to help iConsult users maximise the value of the system. iConsult founder Richard Crawford-Small commented; \"Our research has shown that Aesthetic Practices put a huge focus on acquiring new business, ...